June 02, 2004

Swimwear Poll Data

Not pool, poll.

i'm pleased to find that The Sacramento Bee is not afraid to tackle the big issues that are foremost on the minds of Californians. Here's some interesting data:

Lands' End catalog and online clothing company recently completed a survey of more than 1,000 women ages 18 and older. One-third wished for a multipurpose suit; two-thirds say they spend their summer doing a lot more than sunbathing.

. . .

[A] swimsuit, unlike a tube of lipstick, is anything but an impulse purchase. A lot of thinking goes into the buying. According to the NPD Group, a market research firm, nearly 70 percent of women make an outing of it.

. . .

[S]even out of 10 women own a two-piece bathing suit, designers recognize the average woman is still a size 14, so teeny-weeny bikinis, while great on the young, aren't as suitable for the young at heart.

. . .

'Believe it or not, one out of five women say they do yardwork or garden in their suits,' Thorson says. 'About 28 percent exercise in them.'

. . .

Venus Swimwear in Florida is 98 percent mail-order and online shopping, Randolph sees interesting demographics on what suits sell from coast to coast.

'East Coast goes more for a midrise, standard bottom; West Coast buyers opt for a retro, low-rise, California surfer-girl bottom.'

. . .

[T]hree out of four women spend less than $50 for a single swimsuit, most on sale. Two out of five expect it to last two years.

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