September 30, 2004
Tonight, watch for Kerry's zinger. i'd be very surprised if he didn't work in a Bentsenesque sound bite, hoping it will become water cooler talk tomorrow. He has to try, he's losing the election and his only chance to turn things around is to be aggressive.
But Kerry, and his team, are also desperate. And desparation breeds disorganization, which breeds failure. Look at Gore in 2000. Remember how he had a different persona for each debate? There was "sighing Al," and "friendly Al," and "macho Al." None of them worked, and he ended up looking silly, like he was trying too hard.
Bush needs to simply stick to his game plan and let Kerry self destruct. i hope Bush doesn't do anything out of character because he doesn't need to. He just needs to hammer the same points he's been hammering on the stump for the last month, and Kerry should start to come apart.
Look at the Superbowl Raiders of two years ago, if you like sports analogies. Or this week's Cowboys - Redskins game. Or any Muhammad Ali fight. When you got your opponent on the run, he tends to fuck up more.
You like war analogies? Patton knew this trick, as did Guderian. And Napoleon was a master of the rout. So was Schwarzkopf in 1991. But these men kicked ass by careful planning and a wise reliance on the incompetence and/or unpreparedness of their opponents.
Tomorrow, if all goes well, try to resist the temptation to boast that Bush won the debate. In presidential debates, it's the loser that matters. If Kerry looks silly, or arrogant, or desperate, or if he tells a whopping lie a la Al Gore, emphasize that aspect to your co-workers during your lunch break.
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